AWL Agri Business Limited (formerly Adani Wilmar Limited), one of India’s leading food and FMCG companies, has launched a unique video campaign under its flagship brand Fortune Soya Chunks. Titled “Rasoi Pe Vartaalaap,” this special 45-minute video features cricket legend Sourav Ganguly and celebrity chef Sanjyot Keer in an engaging kitchen conversation that blends food, fitness, and personal stories.
Celebrating 25 years of Fortune, the campaign goes beyond a typical celebrity chat. It offers an intimate and inspiring look into Ganguly’s life, highlighting the vital role nutrition plays in both sports excellence and everyday living. The video aims to connect food with themes of health, achievement, and versatility—values that Fortune Soya Chunks proudly represent.
Speaking about the campaign, Jignesh Shah, Head of Media and Digital Marketing at AWL Agri Business Limited, said,
“This video is not just a conversation; it’s a celebration of nutrition and storytelling. Fortune Soya Chunks, being a rich source of protein, symbolize healthy eating with a twist. As we commemorate 25 years of Fortune, this initiative reinforces our commitment to delivering meaningful, inspiring content to Indian households.”
The video captures Ganguly’s cricketing journey and personal memories, with discussions on the importance of staying fit and the crucial role of protein in an athlete’s diet. The tone remains light and relatable, offering audiences a new perspective on the former Indian skipper.
Ganguly added,
“Nutrition has always been the foundation of my career. Staying fit on and off the field is essential, and food plays a big role in that. I’m honored to be part of this conversation with Fortune Soya Chunks. They’re not only healthy but versatile enough to fit into any meal—whether it’s a quick bite or a special dish shared with loved ones.”
Known for combining high nutrition with culinary flexibility, Fortune Soya Chunks are ideal for athletes, fitness enthusiasts, and health-conscious families. They fit effortlessly into a variety of dishes, from traditional Indian recipes to international favorites.
Aligning with the brand’s philosophy of “Kuch Hatke Banao,” this campaign encourages consumers to explore healthy eating in creative, flavorful ways. The video is now live across digital and social media platforms, targeting urban audiences who value taste, sustainability, and nutrition.
