Unauthorized digital advertisements have recently appeared on the Bandra-Worli Sea Link, sparking serious safety concerns among motorists and activists. The bright, flashy ads are said to be causing visual pollution and exceeding permissible light intensity levels, posing a distraction to drivers and increasing the risk of accidents. Notably, no prior approval for these advertisements was taken from the traffic police, making them illegal.
The 5.6-km-long Bandra-Worli Sea Link, constructed by the Maharashtra State Road Development Corporation (MSRDC), has been operational since March 2010 and has significantly eased travel between Bandra and Worli. However, over the past few days, large digital ads have been spotted on the bridge’s cable stays, promoting brands like Gillette Blades, Filmfare, and a Superman campaign.
RTI activist Anil Galgali has alleged that these digital hoardings are unauthorized. He has filed a formal complaint with the Mumbai Traffic Police and has also written to the MSRDC, demanding immediate removal of the advertisements.
Bright Lights Distracting Drivers on High-Speed Road
The Sea Link is a high-speed corridor, and any visual distractions can have dangerous consequences. Experts warn that the intense lighting from these digital billboards can cause momentary blindness or glare, affecting drivers’ visibility and potentially leading to serious accidents. The issue of visual pollution is also being raised, with many calling for prompt action.
Joint Commissioner of Traffic Police, Anil Kumbhare, confirmed that no permission was granted for the digital ads on the Sea Link and said necessary action is underway. Despite repeated queries, the MSRDC has not yet issued a response on the matter.
The demand for the immediate removal of these unauthorized digital ads is gaining momentum, with public safety being the central concern.
